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Social Media Why? Another Thing To Do?

April 27, 2011 Comments off

Social Media: Take Baby Steps (Credit: Yolanda)

Ok.  We’ve heard the cries to participate in social media.  But remind me again, WHY?  

If you haven’t gotten involved in the social media frenzy, here is a mini-lecture hoping to inspire you to try it out along with a few baby-steps you can take to get rolling.

WHY DO I CARE?

  • Your Customers are There– Customers want to interact on social platforms.  As IT professionals, if we don’t lead the way to show the organization the new digital platforms and methods to connect with customers, who will?  If I told you that there were hundreds of emails in your inbox, wouldn’t you check it? Refusing to learn how to maneuver in these new platforms would be like refusing to learn how to manage your email because it’s “another thing I have to worry about.”
  • Grow Your Network– Anybody who knows me knows that I am insanely passionate about the fact that you should work to build your network when you do NOT need it.  Building a network is a life survival skill. In the last 12 months, via my social media channels, I have been able to solve the following problems in 140 characters or less:
  1.  Selected a new mattress
  2. Solved a WordPress functionality problem
  3. Located candidates for open positions at my compa ny
  4. Built a stable of professional friends.  (I do now consider many of these contacts friends.)
  5. Got travel advice
  6. Got referred to great restaurants in NYC
  7. Learned a TON about IT Service Management, recruitment and social media
  • To Stay Employable– As I write this, we spotted the first job posting this week asking for a “Help Desk Analyst, with Social Media Expertise.”  The water cooler has moved.  It’s digital now and it’s called Twitter, Yammer, Quora, etc. Basic Life Maneuvering – Thousands of people have recently used various social media platforms to:

1.  Find a job
2. Get introduced to a potential customer
3. Communicate during a natural disaster
4. Overthrow a government

Certainly you can figure out how to use social media to stay on top of your profession and general interests.

BUT, ANOTHER THING TO DO?

Face it, the world is starting to become permission-based.  When was the last time that you picked up your home phone if you didn’t recognize the phone number? 

Social media allows you to customize your inbox.  It allows you to decide who to listen to.  I’ve shut down all “subscriptions” to my email and only gather market information via social channels.  I exclusively use email for detail-specific work.  I’m working to shut out the noise, not create new noise.  Twitter, LinkedIn and the like all allow me to create my own universe of communication.

There are several wonderful social media hubs you can use to manage your online presence.  One URL to log into.  One screen to watch.   (TweetDeck and Hootsuite are a couple of examples.)  I love that I can type in a posting into my hub and select to which platforms I want to broadcast….Twitter?  LinkedIn?  Facebook?  It’s just one click away.

What is holding YOU back?  I’d love to hear below.

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Categories: Social Media

Back Up Your Social!!

January 21, 2011 Leave a comment

Can you remember exactly when you started your Facebook account? Early 2008 for me.

Do you put lots of things on that page that would actually make a great scrapbook? Yes!

Well, lucky for us, Marky Z and his gang allow you to download your Facebook history.  This is very cool.  So I just downloaded a file and saw my postings from March 2008.

Here’s what you do:

When in facebook,

1.  Top right, select “My Account”

2.  “Settings” tab

3.  Scroll down to “Download Your Information…learn more”

It pretty much takes you from there!  I clicked on it last night and this morning, I woke up to an alert that my file was ready for download.

Tell me the craziest memory you discover as you go through this exercise!  I found that there was a time when I ACTUALLY played those Facebook games.  I never do now.

Happy reminiscing!

Jules

Office Etiquette: LinkedIn “Forwarding” Protocol

December 10, 2010 Leave a comment

Use good etiquette on social media -especially on professional forums.

About once per week I have a colleague asking for an introduction to somebody in my LinkedIn network.

Emailing me outside of LinkedIn for such request puts all of the work on my lap and kind of misses the whole point of LinkedIn:)(Don’t worry if you’re reading this….people seem to have a hard time with this concept.  It may just be because you have low frequency of LinkedIn use.)

If you want to be introduced to somebody, here are proper steps to request an introduction via LinkedIn.

1.  Go to the profile of the person to whom you want to be introduced.

2.  Near the top right, select “Get Introduced Through a Connection”
3.  Select the name of the person that would be appropriate to forward along your request.  Remember, the person through which you are connected may not be a direct connection of the person you’re trying to get to.  They may be a step away.

4.  Write the request:

You will be asked for information such as your contact information and the reason for reaching out.  Chose the closest accurate reason, as nobody appreciates deception.

You then write a note to the person to whom you are getting introduced.

You then write in the box to the person who will be forwarding the request.  The final recipient of this trail will be able to see all of your notes, so write something appropriate.

5.   Send!

6.  Sit back and enjoy the networking magic.

Hope this helped.

Julie

P.S.  If you’re waiting until you NEED your network to start building it, turn that habit around.  Just adding a new contact per day will build a healthy network.  Start with all of the people you’ve worked with in the past.

Conjugation of the Word “Twitter”

September 23, 2010 Leave a comment

Yesterday, I was in the airport leaving the itSMF USA Fusion conference.  At the conference, I heard a lot of abuse of the conjugated forms of the word “Twitter.”  I overheard a guy in the airport say, ” I need to Twitter that.”  

I can’t take it any longer.  Here is my take on the proper conjugation of the word ” Twitter.”

Twitter.  Proper noun.  This is the name of the social media platform, Twitter.  Example:  “I need to open an account on Twitter.”

Tweet.  Verb.  This is the act of participating on Twitter, the social media platform.  Example: “I need to tweet that.”

Tweet.  Noun.  An actual posting on Twitter.  “I enjoy your tweets.”

Tweeter.  Noun.  One that tweets.  “He’s an interesting tweeter.”

Tweep.  Noun.  Twitter friends.  “Hello, tweeps.  HappyMonday.”

These are the basics.  There are plenty of other sites that can teach you the cute stuff such as tweeple, twitterati, etc.  But please learn these basics:) 

Also, I’d love to hear other TWITTER words you’ve created in the comments section.

Categories: Social Media Tags: ,